Copy testing is a specialized field of marketing research that determines an ad’s effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it covers all media channels including television, print, radio, internet, and social media. ==Features of a Good Copy Testing System== In 1982, a consortium of 21 leading...
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http://en.wikipedia.org/wiki/Copy_testing
Research to determine an ad's effectiveness, based on consumer responses to the ad.
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http://www.encyclo.co.uk/local/21023
The use of two (or more) messages mailed to selected individuals in the same audience. By utilizing different codings on response forms, it can be determined which message drew the larger percentage of requests or orders.
Found on
http://www.encyclo.co.uk/local/21134
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